PENGUIN
Challenge: Get more people to open a classic.
Opening up a 500 page novel can feel daunting, but once you’re hooked to a good story, the pages turn by themselves. So Penguin wants you to rediscover the classics, bits by bits.
My role: Art Direction, Motion & Graphic Design.
Copywriters: Lauren Torres, Jenice Tupolo
The daily penguin
By releasing classic books as serialized novel we provide a digestible short format, aligned with current reading habits and spark new discussions about old classics.
Because we love paperback and zero waste, The Penguin Daily can be upcycled and join your bookshelves.
Subway takeover
The Penguin Daily will be perfectly placed to catch your attention while your looking down at your phone.
We will contribute to the London tube service information cheeky notes and share teasers about the books currently featured on The Daily Penguin.
Waitrose parntership
We all read the back of our cereal box so we’ll partner with Waitrose to offer you great reads on your groceries. Because the classics are also essentials.
Daily Delivery
Working for home makes people feel isolated. With the Penguin Daily we will offer you a new way to connect with your co-workers and your friends.
