FAIR PLAY FOR PEACE
Logo & branding guidelines
Copywriter: Roger Yosuico - Award: Graphis - Silver New Talent Annual 2020 - Logo
Fair Play For Peace is a team, part dreamer, part scholar, on a mission to teach children how to solve conflict.
My goal was to represent both aspects of their mission: creating games and making the world more peaceful.
Through my research, I found that origamis are one of the first innovative tools used by Friedrich Fröbe who laid the foundation for modern education. I combined it with a bird as it is a well-known representation of peace.
My color palette represents peace, integrity, and energy.
The custom font is based on Acier Bat