GAP
Challenge : The fashion industry creates a ton of waste, and millions of girls in the US don’t have access to menstrual products. Those two problems have nothing in common but if you combine them you get a solution: Upcycling fabric waste to create reusable menstrual hygiene products.
My role: Art Direction, Motion & Graphic Design.
Copywriters: Roger Yosuico, Brendan Dimech.
The pad
From wastes to hygiene products, we upcycle our odd piece of fabric to give every girl access to dignity.
The Capsule collection
To amplify the campaign, we created a capsule collection that promotes period positivity. All the proceeds of the collection will be donated to non-profit dedicated to empowering girls.
